Press releases are an integral part of public relations strategy declaring the launch of companies and the related products and services. A press release is a short document highlighting the product released of late by a company, a significant event or an announcement or some other newsworthy items pertaining to a particular organization. It is the job of a public relations officer to create a press release that will be given to the journalists in the media to make news for the company and to build a reputation of the company. A press release is also written with the purpose of informing industry and creating interest in the potential customers regarding the relevant products and services.Therefore, it demands an effective crisp write up focusing on the product or service.
Great press releases must incite the interest in the journalists so that they cover the news even further. An effective press release often happens to be the first step towards a successful launch of products and services leading to a television interview creating interests in potential customers and resulting in healthy sell which translates into profit. A press release thus creates more visibility for the products and the company as a whole. However, piquing the interest of a journalist is not easy as it sounds. The format of the press release is general but the content inside it should be something to grab the attention of the journalists who are flooded with plenty of stories to cover on a regular basis.